Mahindra & Mahindra has recently launched the XEV 9e, a flagship electric SUV that marks a significant advancement in the company’s electric vehicle (EV) lineup. Unveiled on November 26, 2024, the XEV 9e is built on Mahindra’s innovative INGLO platform and is designed to offer a blend of luxury, performance, and cutting-edge technology.
Launch Details and Pricing
The Mahindra XEV 9e was officially launched on November 26, 2024, with introductory prices starting at ₹21.90 lakh (ex-showroom). This pricing positions the XEV 9e competitively within the electric SUV segment, offering a premium vehicle at an accessible price point.
Design and Features
The XEV 9e showcases Mahindra’s Heartcore Design philosophy, featuring a muscular coupe-SUV silhouette that exudes sophistication and dynamic performance. The exterior design is complemented by a range of monotone color options, including Deep Forest, Stealth Black, Nebula Blue, Tango Red, Everest White, and Desert Myst, allowing customers to choose a finish that suits their personal style.
Inside, the XEV 9e is equipped with a host of advanced features aimed at enhancing comfort and convenience:
- Triple-Screen Setup: The dashboard integrates three 12.3-inch displays, including a digital instrument cluster, a central touchscreen, and a passenger-side display, providing seamless access to vehicle information and entertainment.
- Premium Audio System: A 16-speaker Harman Kardon sound system delivers an immersive audio experience for all occupants.
- Augmented Reality Heads-Up Display: An AR-based heads-up display projects essential driving information onto the windshield, aiding driver awareness without distraction.
- Comfort Features: The SUV includes multi-zone automatic climate control, ventilated and powered front seats, rear AC vents, and a wireless phone charger, ensuring a comfortable journey for all passengers.
- Safety and Assistance Systems: The XEV 9e is equipped with advanced driver assistance systems (ADAS) such as lane-keep assist, forward-collision warning, and adaptive cruise control. It also features a driver monitoring system that tracks driver attentiveness, enhancing overall safety.
Performance and Battery Options
The XEV 9e offers two battery pack options to cater to varying customer needs:
- 59 kWh Battery Pack: This configuration provides a claimed range of up to 542 km on a single charge, delivering 228 bhp.
- 79 kWh Battery Pack: Offering an extended range of up to 656 km, this option delivers 282 bhp, suitable for those seeking longer journeys without frequent charging.
The vehicle supports fast charging capabilities, with DC fast charging allowing the battery to charge from 20% to 80% in approximately 20 minutes using a 175 kW charger. For home charging, an 11 kW AC charger can fully charge the battery in about 6 hours.
Safety Features
Safety is a paramount consideration in the XEV 9e’s design. The SUV is built on the INGLO platform, engineered with the goal of achieving a 5-star Global NCAP crash rating. Key safety features include:
- Airbags: Up to seven airbags provide comprehensive protection for occupants.
- Electronic Stability Program (ESP): Enhances vehicle stability by detecting and reducing loss of traction.
- Tyre Pressure Monitoring System (TPMS): Monitors tire pressure in real-time, alerting the driver to any issues that could compromise safety.
- Advanced Driver Assistance Systems (ADAS): Includes features such as lane-keep assist, forward-collision warning, and adaptive cruise control to assist the driver in maintaining safe driving practices.
Market Position and Competitors
With the launch of the XEV 9e, Mahindra aims to strengthen its presence in the premium electric SUV market, competing with models like the Tata Harrier EV and Tata Safari EV. The XEV 9e’s combination of luxury, performance, and advanced technology positions it as a compelling option for consumers seeking a high-end electric SUV.
Production and Availability
Mahindra plans to commence deliveries of the XEV 9e by the end of February 2025. The company has outlined an initial production capacity of 90,000 units per year, with plans to scale up to 200,000 units by March 2026 to meet anticipated demand.
Conclusion
The Mahindra XEV 9e represents a significant milestone in the evolution of electric vehicles in India, offering a blend of luxury, performance, and advanced technology at a competitive price point. With its impressive range, fast-charging capabilities, and comprehensive safety features, the XEV 9e is poised to make a substantial impact in the premium electric SUV segment.
